The Immersive Experience

Audiovisual insights, best practices and trends in theme parks, museums, corporate experiences and more.

  • Technology for Technology Sake Is Not Innovative

    Technology for Technology Sake Is Not Innovative

    No doubt, the cool factor of today’s smart spaces has a unique ability to generate buzz. Yet, in a world where smart devices have become the norm, smart spaces need to be able to...

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  • What Does a 2020 Museum Look Like?

    What Does a 2020 Museum Look Like?

    As a continuation of this 2020 series, we are taking a look at how the new year of transformation has helped the museum space evolve.

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  • What Does a 2020 Control Room Look Like?

    What Does a 2020 Control Room Look Like?

    For the past decade or more, 2020 has been the year that many analysts have predicted for next generation offerings. With this in mind, we are going to spend the next few weeks looking...

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  • Is Your AV Deployment Secure?

    Is Your AV Deployment Secure?

    The need for security impacts everyone. And, unfortunately, unmonitored access points can quickly lead to a costly data breach. The massive Target breach from a few years ago was the...

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  • Does 5G Matter for Your AV Deployments?

    Does 5G Matter for Your AV Deployments?

    If you pay even the slightest amount of attention to technology trends, you already know that the hype around 5G is rapidly gaining steam. The question is what does the eventual...

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  • Looking Back at a Decade of Opportunity

    Looking Back at a Decade of Opportunity

    Each time we hit a new decade, it is always fun and often rewarding to take a look in the rearview mirror to see how the company has progressed. The past 10 years represent a decade of...

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  • Designing Acoustic Friendly Office Workspaces for Better Sensory Experiences

    Designing Acoustic Friendly Office Workspaces for Better Sensory Experiences

    Office cubicles are so 2000, and for better or worse, the 2010s have been the decade of the open office layout. Young millennial workers have little if any, actual experience working in...

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  • What's on Your Wishlist?

    What's on Your Wishlist?

    Do you have a project on the horizon? Is your goal to captivate your audience? In the spirit of the holidays, we have created a wish list of the qualities a company should consider when...

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  • Looking Back - 10 Notable Projects From the Past Decade

    Looking Back - 10 Notable Projects From the Past Decade

    Over the last ten years, Electrosonic has had the opportunity to work on a wide array of projects. Projects that stretch across global borders, serving numerous industries and...

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  • Why Financial Services Organizations Need a Global AV Partner

    Why Financial Services Organizations Need a Global AV Partner

    Customer expectations are at an all-time high at a time when the digital realm has provided consumers have significantly more choices and added control. As a result, consumers are...

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  • Understanding How Moore’s Law Impacts Your AV Decisions

    Understanding How Moore’s Law Impacts Your AV Decisions

    Each time we seemingly reach a plateau where it seems like technology evolution is slowing down, an innovation enters the landscape, often kicking off an entirely new wave of product...

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  • What You Need to Know About Working with a Global AV Partner

    What You Need to Know About Working with a Global AV Partner

    Being able to conquer the biggest, most complex audiovisual (AV) projects requires expertise that comes from dealing with diverse experiences. The type of diverse experiences that only...

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  • What You Need to Know About Building Smart Spaces

    What You Need to Know About Building Smart Spaces

    Much like today’s consumers, building owners have high expectations. They want far more out of their investments as they build new spaces and renovate existing environments. A key...

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  • Dark Rides Create Extension Opportunities

    Dark Rides Create Extension Opportunities

    Brand extension is a goal for any themed environment. After all, extension allows a theme park operator to build a thriving community within the existing ecosystem. Within a themed...

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  • Dark Rides Make the Most of Today's AV Technology

    Dark Rides Make the Most of Today's AV Technology

    We live in a technology driven world. In fact, most of your guests have a supercomputer in their pocket capable of seamlessly connecting them to a never-ending world of information and...

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  • Dark Rides Provide Continued Growth Opportunities

    Dark Rides Provide Continued Growth Opportunities

    When a theme park undergoes an expansion project, the sky should be the limit.  Unfortunately, theme parks can quickly consume large parcels of land. This is especially true when a park...

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  • Dark Rides Help Theme Parks Meet Evolving Expectations

    Dark Rides Help Theme Parks Meet Evolving Expectations

    The best route to success is to meet customer demands. And, today’s consumers understand what they want, far more so than previous generations. More importantly, they are far more vocal...

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  • Dark Rides Expand Branding Opportunities

    Dark Rides Expand Branding Opportunities

    Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a...

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  • Dark Rides Protect Your Park's Future

    Dark Rides Protect Your Park's Future

    Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories....

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  • 3 Keys to an Experience-Centered Theme Park

    3 Keys to an Experience-Centered Theme Park

    Entertainment has a meaningful role in today’s growing experience economy. Simply put, consumers crave experiences. And when it comes to entertainment, they are looking for something...

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