The Immersive Experience

Audiovisual insights, best practices and trends in theme parks, museums, corporate experiences and more.

  • What You Need to Know About Building Smart Spaces

    What You Need to Know About Building Smart Spaces

    Much like today’s consumers, building owners have high expectations. They want far more out of their investments as they build new spaces and renovate existing environments. A key...

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  • Dark Rides Create Extension Opportunities

    Dark Rides Create Extension Opportunities

    Brand extension is a goal for any themed environment. After all, extension allows a theme park operator to build a thriving community within the existing ecosystem. Within a themed...

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  • Dark Rides Make the Most of Today's AV Technology

    Dark Rides Make the Most of Today's AV Technology

    We live in a technology driven world. In fact, most of your guests have a supercomputer in their pocket capable of seamlessly connecting them to a never-ending world of information and...

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  • Dark Rides Provide Continued Growth Opportunities

    Dark Rides Provide Continued Growth Opportunities

    When a theme park undergoes an expansion project, the sky should be the limit.  Unfortunately, theme parks can quickly consume large parcels of land. This is especially true when a park...

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  • Dark Rides Help Theme Parks Meet Evolving Expectations

    Dark Rides Help Theme Parks Meet Evolving Expectations

    The best route to success is to meet customer demands. And, today’s consumers understand what they want, far more so than previous generations. More importantly, they are far more vocal...

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  • Dark Rides Expand Branding Opportunities

    Dark Rides Expand Branding Opportunities

    Brands are more important today than ever before. Why? Today’s consumer likes to relate to a brand – it is part of the experience they desire. This is true whether they are buying a...

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  • Dark Rides Protect Your Park's Future

    Dark Rides Protect Your Park's Future

    Nostalgia has its place even with the Millennial crowd. There is something comforting about a known experience. It helps the guest even temporarily relive cherished childhood memories....

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  • 3 Keys to an Experience-Centered Theme Park

    3 Keys to an Experience-Centered Theme Park

    Entertainment has a meaningful role in today’s growing experience economy. Simply put, consumers crave experiences. And when it comes to entertainment, they are looking for something...

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  • Is Technology Helping Your Retail Space Thrive? It Should Be!

    Is Technology Helping Your Retail Space Thrive? It Should Be!

    The face of retail has changed dramatically in recent years. Simply put, online activity continues to impact how consumers buy a growing array of goods. However, stats still show that,...

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  • 4 Key Components to Successful Projection

    4 Key Components to Successful Projection

    While there is no universal best screen for every application, selecting the wrong surface can create problems, including poor image quality or viewing difficulties for part of the...

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  • 7 Things You Need to Do During IAAPA

    7 Things You Need to Do During IAAPA

    There is a lot of excitement at IAAPA, and without a plan the entire experience can quickly become overwhelming. Having participated in these events for years, we have some advice!

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  • Are You Ready to Enter the World of Espionage? (New Podcast)

    Are You Ready to Enter the World of Espionage? (New Podcast)

    The Spy Museum captivates audience attention with real spy artifacts and stories, culled from actual CIA, FBI, and NSA operatives.

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  • Are You Ready for IAAPA 2019?

    Are You Ready for IAAPA 2019?

    Let’s take a look at some of the projects we completed since the last IAAPA event.

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  • Do You Really Need an AV Consultant?

    Do You Really Need an AV Consultant?

    As the experience economy continues to mature and evolve, it is has become increasingly more important to embrace creative and meaningful ways to visually interact with team members and...

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  • What does it take to deliver the world’s largest museum (New Podcast)?

    What does it take to deliver the world’s largest museum (New Podcast)?

    Designed and constructed over a five-year time period, the culture center in Kuwait is the world’s largest museum complex.

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  • And the winner is…Electrosonic

    And the winner is…Electrosonic

    AV Awards recently announced the winners at its annual awards ceremony, and Electrosonic took home the top honors for the Themed Entertainment and Attractions Project of the Year.

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  • Bringing the Past Back to Life with AV Technology

    Bringing the Past Back to Life with AV Technology

    There are a lot of lessons to learn from the past. However, keeping people actively engaged can be challenging. As many museums have learned, the proper (and creative) use of...

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  • Is it Possible to Extend the Sporting Experience?

    Is it Possible to Extend the Sporting Experience?

    Sport teams have a magical way of maintaining brand loyalty. One of the reasons is the ability to build excitement that only comes with community. This is pretty easy to keep the...

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  • What You Need to Know About Shareable Experiences

    What You Need to Know About Shareable Experiences

    The experience economy is here. And, when properly utilized audiovisual (AV) technology can play an instrumental role in transforming the customer experience. When people experience...

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  • Are You Ready for AV-As-A-Service?

    Are You Ready for AV-As-A-Service?

    The cloud-based as-a-service market has been one of the fastest growing sectors over the past 5 years. So much so that it’s estimated that organizations will spend $94.8 billion on...

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