The Immersive Experience

Audiovisual insights, best practices and trends in theme parks, museums, corporate experiences and more.

  • Themed Entertainment: Looking Back at 2020 and Toward a Promising Future

    Themed Entertainment: Looking Back at 2020 and Toward a Promising Future

    There’s no denying it – 2020 has brought one of the greatest, if not the single greatest, challenges the themed entertainment and leisure industries have ever faced. From juggernauts...

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  • The Future of Waiting for Your Turn: Crowd Management in the New Normal and Beyond

    The Future of Waiting for Your Turn: Crowd Management in the New Normal and Beyond

    Themed entertainment spaces and theme parks offer some of the most exciting, immersive and narrative experiences in the world – once visitors can get to them. Line management and...

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  • Improving Public Space Safety Through Integrated Innovative Technology

    Improving Public Space Safety Through Integrated Innovative Technology

    As the global reopening in the wake of the COVID-19 pandemic continues, there is still much uncertainty surrounding when and how public spaces will become truly safe once again....

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  • The Evolution of Immersive Ride Technology: The Past, Present and Future of the Dark Ride

    The Evolution of Immersive Ride Technology: The Past, Present and Future of the Dark Ride

    The dark ride, which offers guests a unique experience and immerses them in a world much larger than the space they’re actually in through the use of technology, lighting, audio and...

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  • 7 Theme Park Advances You Can Use in Your Corporate Spaces

    7 Theme Park Advances You Can Use in Your Corporate Spaces

    The theme park and themed entertainment industry has been a model of technological innovation in recent years. Themed entertainment uses technology to enhance and support narrative and...

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  • First Impressions: Bringing Theme Park Entrances into the Future

    First Impressions: Bringing Theme Park Entrances into the Future

    The pace of technological innovation is staggering. Themed entertainment and theme parks are primed to take advantage of these advances, with extended reality solutions, projection,...

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  • The Role of Technology in the Themed Entertainment Industry

    The Role of Technology in the Themed Entertainment Industry

    As the global reopening marches on in the wake of the COVID-19, the themed entertainment industry is primed to leverage the power of technology to return to pre-pandemic levels of...

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  • What Comes First in Experiential Design, the Story or the Technology?

    What Comes First in Experiential Design, the Story or the Technology?

    For audiovisual solutions to leave a lasting impact in the spaces where we live, work and play, they must be a part of a cohesive and memorable narrative experience. But how do you get...

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  • The Lobby: How the Technology Experience Starts at the Door

    The Lobby: How the Technology Experience Starts at the Door

    The places where we live, work and play don’t always have doors, for one, or distinct “lobbies” – but that doesn’t mean that attention to detail shouldn’t be given to the first...

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  • How Can Theme Parks Embody the Innovative Focus that Drives Immersive Experiences

    How Can Theme Parks Embody the Innovative Focus that Drives Immersive Experiences

    Theme parks are the epitome of fun and nostalgia. From your first experiences as a child to taking your own children and experiencing the magic of themed entertainment into your golden...

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  • How Themed Entertainment Is Proving Its Strength in the COVID-19 Era

    How Themed Entertainment Is Proving Its Strength in the COVID-19 Era

    As 2020 continues to bring new challenges for the theme park and attractions industry, it’s time to focus on a realistic view of the industry and what lies ahead. The ripple effects of...

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  • How to Make the Impossible Possible with Technology

    How to Make the Impossible Possible with Technology

    In the world of design, whether it be for themed entertainment and theme parks, immersive experiences, museums, or any other space where we live, work and play, there are really two...

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  • Qualities to Look for in a Technology Master Planner

    Qualities to Look for in a Technology Master Planner

    When planning how you’ll incorporate audiovisual and technology solutions into a space, leveraging the expertise of an experienced and proven AV consultant from end to end can make all...

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  • Electrosonic Projects Land on AV Awards Shortlist

    Electrosonic Projects Land on AV Awards Shortlist

    The AV Awards annually recognize the “outstanding achievements of individuals, companies, projects and technology across the AV, events and production sectors” – and three Electrosonic...

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  • How Close is XR to Saving Themed Experiences in a Post-Pandemic World?

    How Close is XR to Saving Themed Experiences in a Post-Pandemic World?

    As reopening begins, every industry the world over is looking for ways to re-engage with customers in ways that deliver the same impactful, memorable experiences they were accustomed to...

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  • Providing Peace of Mind for Tenants through Technology Solutions

    Providing Peace of Mind for Tenants through Technology Solutions

    In the wake of the COVID-19 pandemic, much of the concern surrounding workplace safety has centered on employees’ peace of mind and comfort and on maintaining productivity despite...

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  • How Briefing Centers Elevate Operations and Act as an Extension of Your Brand (New Podcast)

    How Briefing Centers Elevate Operations and Act as an Extension of Your Brand (New Podcast)

    Engaging experiences aren’t just for traditional leisure spaces where consumers live and play. More and more, corporations are adding briefing centers, which are themed, immersive...

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  • The Benefits of Planning for Long-Term Development During a Period of Crisis

    The Benefits of Planning for Long-Term Development During a Period of Crisis

    As we saw in the first two blogs in our series on the reopening of leisure experiences, bringing back a sense of normalcy to the leisure sector requires an initial focus on safe, secure...

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  • Ensuring You Deliver a Positive Guest Experience During Challenging Times

    Ensuring You Deliver a Positive Guest Experience During Challenging Times

    In the first blog in this series, we explained how innovative technology can help leisure operators reopen and run their facilities safely as lockdown begins to ease. Now, with...

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  • Innovative Technology’s Role in Operating Leisure Facilities Safely as Lockdown Ends

    Innovative Technology’s Role in Operating Leisure Facilities Safely as Lockdown Ends

    As the global pandemic shows signs of easing, theme parks and other leisure facilities around the world are beginning to reopen, although on a limited scale. However, this doesn’t mean...

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